OUR WHY
Imagine the power of a single opportunity—the kind that doesn’t just change an athlete’s life but transforms entire families and communities. At ProAssist, we don’t just see NIL as a way to put money in the hands of athletes; we see it as a catalyst for generational impact.
We believe in the ripple effect. When an athlete earns at an early age, they’re not just securing their own future—they’re creating possibilities for their loved ones. A sibling can now afford college. A parent can start the business they’ve always dreamed of. A hometown can flourish with new investment and hope. This isn’t just about financial gain; it’s about empowerment, legacy, and breaking cycles of limitation.
We come from the grind—the relentless training, the sacrifices, the hunger for more. That’s why we do what we do. Because every endorsement, every brand partnership, and every opportunity we create is about so much more than the athlete—it’s about their entire world.
At ProAssist, we don’t just represent athletes. We represent dreams, futures, and the communities that raised them. This is OUR WHY.
Performance Centers
Athletes
About Us
Welcome to Proassist Sports Group – Where Legends Are Born!
🌟 Our Origin: In the pulsing heart of the sports world, Proassist Sports Group emerged in 2022, riding the wave of the transformative NIL (Name, Image, and Likeness) rules introduced by the NCAA. Born from the ambitious dreams of former athletes, we're not just a company; we're a powerhouse of visionaries who've lived and breathed the athlete's journey. We saw the NIL era not just as a rule change, but as a groundbreaking opportunity to reshape the future of sports.
🌐 Our Approach: We kicked off our mission by hosting large-scale, dynamic events - think of them as the grand stages where athletes meet opportunity. These aren't just events; they're launchpads for your brand. A place where your NIL isn't just recognized – it's celebrated and leveraged for a future as bright as your sports career.
Join us at Proassist Sports Group – where your story, your brand, and your future take center stage. Let's build something legendary together!
Meet the Team
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Michael Heileman
FOUNDER
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Sean Heileman
President
